Internationalization of UD Aida Furniture MSMEs in Pasuruan East Java Indonesia: Its Process and Development

Destination from study this is for knowing process and development internationalization of MSMEs carried out by UD AIDA Furniture in the Regency Pasuruan, East Java, Indonesia .This research an exploratory where approach used a qualitative approach. Qualitative researchers seek to understand experiences life context meaning associated with experience use Focus Group Discussion with. Data collection techniques conducting open ended interviews hope obtaining more complete information these respondents. analysis descriptive method. The results show that SMEs appropriate Upsala models method gradually through network friends sales domestic market, then next To do export abroad which includes United States America so on Taiwan, Singapore. Besides that's also Resource based as well eclectic paradigm Aida because have superiority competitive.